Management Team

Bill is the managing director for intrabest™ and has been developing interactive websites and web-based applications for over 15 years. With his leadership, intrabest™ received the coveted Award of Excellence for 2009 by the Better Business Bureau and the 2009 Award for Computer Software Development by the U.S. Commerce Association (USCA).  In 2001, Bill architected, designed, and led the redesign of the intranet for AIM Investment Services across multiple server platforms to improve usability and user job performance. Later, Bill led cross-functional teams at Cameron where he specialized in large scale, high performing .Net web applications.

Bill studied Computer Science at Southwest Texas State University and is a certified CIW Professional & certified Master Web Designer. He serves as the IT Chair on the technology committee for the Katy Area Chamber of Commerce. 
  
 

Scott Muster
Co-Founder, CMO

Scott’s degree in Business Administration with an emphasis in Marketing with Dean’s List Honors from the University of Houston and twenty-five years of experience developing and implementing successful communications and branding strategies provides him an excellent foundation to excel at his role with MallWise.

Scott has created highly successful branding and marketing campaigns for start-ups and large organizations such as ConocoPhillips, Budweiser, The Men’s Wearhouse, Nalco Energy Services and NASA. He has provided approaches for internal and external audiences to align operations and product/service delivery with brand strategies. His capabilities include leading teams to provide research, strategic planning, account management, development of award winning communication tools, analyzing and developing briefs and presentations on sales cycles, competition, audience perception, and communication strategies.

Current affiliations include being a founding member and VP Deputy Program Director of the Space Authority of Texas (SAT) and Secretary/Executive Counsel for Southwest Aerospace Professional Representative Association (SWAPRA).

 

Jesse received his BBA in Management from Texas A&M. While there, he was one of only 42 students to be accepted into the CBA Fellows program, which provided compressed MBA training to undergrad students.

From there, Jesse transitioned to the Energy Industry as the Marketing Director for Syntron, and later to Andell Advertising and Design, a full service ad agency in Houston.

While at Andell, he managed marketing, branding, and multimedia campaigns for global multi-nationals to medium-sized companies and venture start ups. Some of his accomplishments include serving for 7 years as branding campaign manager for Baker Atlas, the third largest division of Fortune 100 Baker Hughes. Jesse also managed many projects for 14 billion dollar global oilfield services company, Schlumberger. One project in particular was devising a web-based collaboration process to allow Schlumberger’s employees worldwide to complete a proposal worth .75 billion dollars all within 30 days.

In recent years Jesse has specialized in online marketing, with a particular emphasis on usability (making web interaction easy for the user) and content (making it easy find information fast). His extensive knowledge of digital mediums such as video and email are also key as the web evolves.

After leaving Andell, Jesse recruited and gathered the talent to form Virtuacomm, an organization that combines a traditional advertising and marketing communications agency with a web development firm.